Did you know?
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Your site’s writing sells your company; site’s design enhances your selling message |
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People read differently on the Internet: They scan rather than read everything in detail |
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Internet audience is extremely impatient |
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Web content writing has a unique style with its own format and grammatical rules |
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Readers’ satisfaction level more than doubles when web writing style used, resulting in higher response rates |
Website Content Writing and Strategy:
Make a stronger first impression and secure credibility with website writing that addresses your customer’s interests, priorities, and concerns.
Process includes:
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Initial discussion identifies site’s purpose and goals |
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Review of existing site, if applicable |
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Background research highlights notable topics, issues, and discussion points |
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Professional Marketing Interview (PMI)
A personal and customized 90 minute interview of your company principal(s)and investigation of your marketing program. Find out more about the PMI
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Information organization-architecture, if desired |
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Text written in customer-focused Internet style |
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‘User-friendliness/Usability Site Review’ of completed site builds in intuitive ease-of-use and ease of finding information. Learn more about Usability |
Types of Content Writing and Sales Material Writing
Sales, Service, & Professionals
Telecommunications / IT
Industrial & Mechanical
Newsletters
E-mail Marketing Letters
Brochures
News releases
Sales, Service, and Professionals
Establish trust by displaying your capabilities, experience, and expertise.
Telecommunications / IT Content Writing
Informed approach communicates technical, service, and software excellence.
Saitech International
Industrial & Mechanical Copywriting
The right information about the right processes, in a manner suited to your customers.
Combat Batteries and Chargers
Royal Plumbing and Heating
R&R Woodwork
Newsletters
Stay in touch with your customers and be informative at the same time.
Brochures
Despite the prevalence of the Internet, brochures still play an important role in the creation of positive perceptions.
Combat Batteries.pdf
E-mail Marketing Letters
Want to break new ground? Introduce new products or services? On their own or teamed up with telemarketing, email letters are a courteous and effective sales tool.
News Releases
Tell your target market - and other potential ones - about your company’s new or improved web site, executive appointment, or notable achievement.
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Testimonial
"Brian’s research meant all the difference. Our site talks to our customers about what’s important to them and covers off how we provide the fix. His writing does a great job of telling people how we’re different and why they should call us." |
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