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R&R Woodwork Inc.
www.rrwoodwork.com/commercial
R&R Woodwork is a full service, custom millwork company able to address all aspects of an interior decorative project. This includes millwork, glass and metal work, lighting, electrical, upholstery, and many others. Established in 1985, the company is based in Mississauga, Canada.
Need
R&R Woodwork wanted to appeal to more sophisticated markets that would appreciate its high-quality workmanship and value-oriented practices. Their first site had very little written content and inadequately described the firm’s capabilities.
Solution
Despite a lack of prior woodworking knowledge and the IIDEX Interior Design (trade) Show only 7 days away, the content deadline was met.
The site describes, in elegant terms, why interior designers, large home building companies, and discerning individuals should choose R&R Woodwork. The Professional Marketing Interview was used to drill down into the specifics of a company that had embraced technology and flexible work groups.
Results: Richard Reynolds, President
“The writing is aimed squarely at our target markets. Since that show, we’ve been busier than ever before and are now looking to move to a location 100% larger than our present one. I would recommend Brian to anyone that wants professional work.
Brian interviewed all my staff members and myself for a good long day. He then took all that he heard and put in on paper. His writing is clear, decisive, and right on the mark. The way he describes R&R and its entire staff, without being longwinded, has made our website a very professional and very powerful sales tool.” |
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