Nightlife Entertainment
www.nightlifeinc.com

Nightlife provides karaoke, DJs, Fun-casinos, and other related entertainment for parties, weddings, and company functions. The 21-year-old company has done over 18,000 bookings. It is based in Mississauga, Canada.

Need

The initial site had plenty of content but was written in a promotional style (“We’re this, we’re that”) that obscured Nightlife's expertise and creativity.

Solution

The Professional Marketing Interview and ensuing discussions refined a large quantity of information down to its essentials, and simplified the sales presentation.

Results

Warren Keach, Founder and President

“Over the past year, business originating from the website has doubled – from 25% to 50%. Yellow Page-sourced leads decreased from 75% to 50%. Less time is spent educating because a more informed customer is calling up, plus they use the site’s terminology.

“Brian knows an awful lot about a lot of things to do with websites. His clear thinking and ability to organize my thoughts really helped me understand things. His writing received compliments as soon as the site went up.

His advice regarding navigation and User-friendliness has won me new customers. How do I know that? Because they told me: Several people said they chose Nightlife because my site was so easy to use. They continue to say that.”