Testimonial
"Brian’s suggestions, guidance, and insights enhanced my initial website’s text, making it more readable and professional. He understands what makes people want to read a website and what makes websites sell. I have received many compliments and am very pleased with the results." |
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We develop convincing web-based sales presentations, and engaging content, for companies ready to expand their opportunities.
Sales Insight
This knowledge is based on 20+ years in corporate sales, marketing, business and web content writing. Our broad understanding of:
- Sales psychology and selling effectiveness
- Importance of using Internet vs. conventional writing style
- Essentials of a successful online sales presentation
- The qualities that make content writing and a website credible
gives us the ability to relate, knowledgeably and insightfully, to your business needs, regardless of their nature.
Using our adaptable Professional Marketing Interview, we identify what qualities make your company unique. This information is packaged into web writing that gets your customer’s attention. It tells them what they want to know - what they need to know - about your company, resulting in leads, and sales. Our clients’ success proves the formula works.
Organize your Thinking
We express your ideas in a way that moves people to take action, determine your site’s subject matter, and coordinate it. Along the way, we:
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Create slogans, service concepts, tag lines, revenue streams, and give names to overlooked marketable processes
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Promote awareness of your company’s expertise and professionalism |
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Encourage feelings of assurance and comfort in your site visitors as this is what people value |
The Internet is an impatient medium, whose readers demand relevant information. We ensure your site’s writing not only answers the important questions but provides the details your customers need to make educated buying decisions.
About StrategiContent’s, Brian J. Anderson
Brian provides the personal attention that your project deserves. Brian's strategic and creative thinking skills, combined with a technical bent, enable him to understand your business challenges; above average problem-solving abilities arrive at innovative ideas for communicating your marketing messages.
He is a member of the Professional Writers Association of Canada and the
Usability Professionals' Association, a User (that means you) Experience association. He has a B.A. in History from the University of Toronto and has completed over 20 post-graduate courses in business, marketing communications, and telecommunications.
His strong record of achievement in sales has familiarized him with the needs of companies of all sizes. Brian excelled as a Sales Executive for such companies as Bell Canada-Major Accounts, Call-Net Telecommunications, and Computer Innovations. He has also assisted salespeople as a software demonstrator and trained clients on their new computers.
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