Executive Sales Support
Cheryl Scoffield

Situation:

Having spent 20 years in administrative, field sales and sales support, Cheryl had developed a credible track record for organization and adapting to change. Her background also gave her the unique perspective to see sales from ‘both sides of the fence; however, her wide ranging skills created confusion in the mind of her perspective employers.

Cheryl needed someone to: 1) help her identify her niche, and 2) draw her skills together into a tangible and marketable product via a suitably persuasive website sales presentation. .

Solution

An initial discussion narrowed the focus. Her choosing of the optional Competitive Analysis pointed to market opportunities, then the Strategic Marketing Interview:

1)     Uncovered overlooked transferable skill sets

2)     Revealed several career victories and milestones, and

3)     Highlighted Cheryl’s personality traits and ways in which her clients realized significant gains via her logical thinking style and organizational talents. 

Results

The writing focused on cataloguing Cheryl’s expertise and presenting it through a 4 page website utilizing case studies to demonstrate her expertise and build credibility. During the research phase, a personal brand of Sales Support Specialist began to develop. This insight further differentiated Cheryl’s area of expertise from her competition: the garden variety administrative and/or virtual assistants.

Cheryl Scoffield comments:

“Because of Brian’s process-driven writing system, my value is instantly recognized; people now know what I do and how I can help them. 

“His detailed interview gave me a successful launch website and enough clients to fill my available time, I also gained clarity around my area of expertise which around which I’ve built my business. I would definitely recommend Brian to anyone needing website content that sells and-or brand clarification.”